BARBORA ILIČ

HorseChain

Cejla collective
video & installation, 2025
PAF gallery

 

HorseChain is a speculative scenario: what if part of the art world stopped pretending to resist market logic altogether? What if it leaned into its most aggressive tendencies, fully embraced late capitalist realism and scam culture, and took the reins—literally and metaphorically?
No more dreams of subversion. Just playing along, eyes wide open.

Maybe it wouldn’t even feel that different. Maybe it would just amplify the absurdities we already live—an accelerated caricature of the roles, rhythms, and contradictions we’ve learned to perform.